PAKISTAN
AGRICULTURAL & HORTICULTURE FORUM

Digital / E-Agriculture

‘Digital transformation’ has been creating a buzz in the agri-food sector for nearly a decade now. It has enabled private and governmental entities to apply innovations in digital technology to revamp processes and identify new business models.

Nonetheless, for all that it is and could be, what role does ‘digital’ play in agricultural transformation? Why is it essential for agribusinesses to align their strategies with the envisaged digital transformation of the organization?

FAO and the International Telecommunication Union (ITU), together with support from partners, have developed the E-agriculture Strategy Guide to assist countries in developing their national e-agriculture strategy and master plan. E-agriculture strategies help rationalize resources (financial and human) and holistically address ICT opportunities and challenges for the agricultural sector in a more efficient manner. Such strategies also help to generate new revenue streams and improve the livelihoods of rural communities.